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Paid ads management (Meta and Google) proposal template

Paid advertising proposals need to distinguish the fee for managing campaigns from the money spent buying traffic. This paid ads management proposal template covers a tracking audit, campaign planning, setup or improvement of up to four campaigns across Meta and Google, weekly performance monitoring and a monthly optimization report. Its itemized management fee makes budget oversight and reporting visible rather than presenting them as incidental administration. Two additional ad creative variations are optional. The scope does not guarantee sales, leads or a return on spend: it defines the work you will perform and the evidence you will review. Start by agreeing the campaign objective and how a useful conversion will be recorded.

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What’s inside

  • Paid ads management (Meta and Google) for [Client name]
  • [Your company] proposes a focused engagement for [Client name]. Manage focused Meta and Google campaigns with structured testing and budget oversight. We will agree on priorities at kickoff and keep you informed with clear progress updates.
  • Scope and deliverables
  • Investment
  • Timeline
  • Terms
  • Acceptance

Suggested pricing

Example library prices, not market rates. Adjust for your scope and costs; optional add-ons and taxes are excluded from the base total.

  • Tracking audit and campaign planning

    $400.00

  • Campaign setup and optimization

    $1,000.00

  • Budget review and performance reporting

    $600.00

  • Two additional ad creative variations

    Optional add-on

    Additional service outside the base scope.

    $300.00

Base total$2,000.00

When to use it

Choose this template for a business with a defined offer, available advertising accounts and a landing destination ready to receive traffic. The one-month cycle places the audit and setup in week one, followed by weekly optimization and month-end reporting. It is not a website rebuild, a full creative production contract or an unlimited multi-channel media plan. Before quoting, check account access, tracking ownership and the client's proposed budget. Agree which four campaigns are covered across the two platforms and who can approve changes to spending. Where tracking is incomplete, distinguish an audit recommendation from additional implementation that needs its own estimate.

Tips for winning this kind of proposal

  • Define the conversion event and lead-quality criteria with the client so reporting does not treat every form submission as equivalent business value.
  • List the campaign allocation across Meta and Google, including objectives and markets, instead of letting four campaigns expand into unlimited initiatives.
  • Document budget approval and escalation rules before launch, including when to pause a campaign with broken tracking or an unavailable offer.
  • Separate creative inputs from optimization tasks, and explain which decisions the monthly report will inform rather than promising a fixed performance improvement.

Frequently asked questions

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