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Social media management proposal template

Social media management can mean anything from scheduling a few posts to operating a full customer-service desk. This social media management proposal template makes the monthly commitment specific: plan content for two agreed channels, create and schedule twelve posts using supplied brand assets, review engagement and respond to routine messages on business days. Planning, post production and community review each have a separate price. Four additional short-form videos appear as an optional add-on. That separation gives the client a clear publishing rhythm while protecting your time from unplanned filming, weekend moderation or an advertising campaign disguised as routine account management.

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What’s inside

  • Social media management for [Client name]
  • [Your company] proposes a focused engagement for [Client name]. Maintain a consistent social presence with a planned content calendar and clear reporting. We will agree on priorities at kickoff and keep you informed with clear progress updates.
  • Scope and deliverables
  • Investment
  • Timeline
  • Terms
  • Acceptance

Suggested pricing

Example library prices, not market rates. Adjust for your scope and costs; optional add-ons and taxes are excluded from the base total.

  • Content planning and calendar

    $240.00

  • Post creation and scheduling

    $600.00

  • Community review and reporting

    $360.00

  • Four additional short-form videos

    Optional add-on

    Additional service outside the base scope.

    $180.00

Base total$1,200.00

When to use it

Choose this template for a small business that has brand assets and needs a dependable organic publishing and review cycle. Its calendar approval happens in week one, publishing continues through the month and the report arrives in the final week. It is not a paid ads proposal or a promise of constant availability. Before quoting, select the two channels, confirm who supplies product information and imagery, and establish an escalation contact for complaints or sensitive messages. Add a separate production scope if regular photography or location filming is required.

Tips for winning this kind of proposal

  • Define what counts as one post and whether a version adapted for a second channel uses the same allocation or a separate slot.
  • Set a calendar approval date and one feedback owner so late edits do not repeatedly interrupt scheduled publishing.
  • Document which routine messages you may answer and which require the client's approval; avoid making commitments on their behalf.
  • Use the monthly report to discuss useful engagement and enquiries, not only follower counts, and keep advertising spend outside the organic fee.

Frequently asked questions

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