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Brand identity package proposal template

Brand identity work becomes easier to approve when the proposal describes a decision process rather than simply promising a beautiful logo. This brand identity package proposal template starts with a workshop and visual direction, then develops two logo concepts and refines the chosen route. The final delivery includes logo files, color and type specifications and a concise brand guide. Discovery, identity development and production files have separate prices, helping a client understand the thinking and practical implementation behind the finished mark. A social profile and post kit is an optional extension instead of an undefined request for every possible branded asset.

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What’s inside

  • Brand identity package for [Client name]
  • [Your company] proposes a focused engagement for [Client name]. Develop a coherent visual identity and practical guidelines for consistent brand use. We will agree on priorities at kickoff and keep you informed with clear progress updates.
  • Scope and deliverables
  • Investment
  • Timeline
  • Terms
  • Acceptance

Suggested pricing

Example library prices, not market rates. Adjust for your scope and costs; optional add-ons and taxes are excluded from the base total.

  • Brand discovery and visual direction

    $700.00

  • Logo and identity development

    $1,750.00

  • Brand guide and production files

    $1,050.00

  • Social profile and post kit

    Optional add-on

    Additional service outside the base scope.

    $525.00

Base total$3,500.00

When to use it

Use this package for a new business preparing to launch or an existing business that needs a coherent visual system. Its four-week outline moves from workshop to concepts, refinement and final files. It is a visual identity engagement, not a naming strategy, trademark search or website build. If packaging, signage or a large asset rollout is needed, name those deliverables separately. Ask where the identity will appear first, who approves the creative direction and whether existing colors or recognizable elements must remain.

Tips for winning this kind of proposal

  • Collect examples of the audience, competitors and intended applications so feedback can refer to the brief rather than personal taste alone.
  • State that two concepts lead to one approved direction; do not imply that every concept becomes a finished identity system.
  • Define production formats and explain what the concise brand guide will document, including colors, type specifications and logo use.
  • Identify font licensing and trademark registration as exclusions, and confirm final approved files transfer after full payment.

Frequently asked questions

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