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Landing page design and build proposal template

A campaign landing page needs one persuasive offer and one clear next step, not the navigation and content of a full website. This landing page design and build proposal template sets out a focused engagement: agree the audience and conversion goal, shape the wireframe, design a responsive page, connect a lead form and check the analytics event. The price table separates strategy and layout from implementation and launch. Campaign copywriting and a second campaign variation are optional choices, making it easier to discuss the trade-off between a lean first release and additional creative work without sending a completely new quote.

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What’s inside

  • Landing page design and build for [Client name]
  • Why this project
  • What you get
  • Phased timeline
  • Project investment (USD)
  • Assumptions and what is not included
  • Payment terms
  • Ready to move forward?

Suggested pricing

Example library prices, not market rates. Adjust for your scope and costs; optional add-ons and taxes are excluded from the base total.

  • Campaign discovery and wireframe

    $300.00

  • Responsive visual design

    $500.00

  • Landing page build and lead form

    $700.00

  • Analytics, QA and launch

    $300.00

  • Campaign copywriting

    Optional add-on

    Up to 1,000 words with one consolidated revision.

    $450.00

  • Second campaign variation

    Optional add-on

    One alternative headline/offer layout using the same page structure; no testing platform fees.

    $600.00

Base total$1,800.00

When to use it

Choose this template for a product announcement, lead-generation campaign, webinar registration or a single service offer. The library outline covers one page built in Framer, Webflow or WordPress, with one existing email or CRM destination. Its two-week schedule assumes timely access and feedback. A paid advertising campaign, a multi-step funnel and a new CRM implementation need their own scope. Before estimating, ask what traffic will arrive, what counts as a conversion and who supplies the offer, copy and imagery.

Tips for winning this kind of proposal

  • Repeat the visitor's intended action in the brief: book a call, request a quote or register. Avoid competing goals on the same page.
  • Specify which form fields and destination are included, then test the confirmation and lead delivery rather than stopping at visual approval.
  • Agree the measurement event before launch; a page view is not the same as a completed enquiry.
  • Describe a second variation as additional creative production, not a guaranteed conversion improvement or an included testing-platform subscription.

Frequently asked questions

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