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Website redesign proposal template

A website redesign is more than a new visual style: it changes how customers find information, trust a business and make an enquiry. This website redesign proposal template turns that broad ambition into an eight-page engagement with a defined sitemap, responsive design, content migration and launch checks. It separates discovery, design, build and handover so the client can see what they are buying and when decisions are needed. Optional SEO setup and website copywriting remain separate from the core build, rather than quietly expanding your responsibilities. Replace the client placeholders and review every assumption before presenting the estimate.

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What’s inside

  • Website redesign for [Client name]
  • Why this project
  • What you get
  • Phased timeline
  • Project investment (USD)
  • Assumptions and what is not included
  • Payment terms
  • Ready to move forward?

Suggested pricing

Example library prices, not market rates. Adjust for your scope and costs; optional add-ons and taxes are excluded from the base total.

  • Discovery and sitemap

    $1,200.00

  • Responsive visual design

    $1,800.00

  • Website build and content migration

    $2,400.00

  • QA, redirects and launch handover

    $600.00

  • SEO setup

    Optional add-on

    Keyword mapping, metadata and structured-data basics for the eight scoped pages.

    $900.00

  • Website copywriting

    Optional add-on

    One copy draft and one revision for up to eight pages, maximum 3,000 words.

    $1,200.00

Base total$6,000.00

When to use it

Use this template for an established service business whose existing website needs clearer navigation, a more consistent design or easier content editing. Its six-week outline suits a scoped Webflow or WordPress rebuild using supplied assets. It is not an e-commerce specification or a promise to preserve every search position. If the current site has hundreds of URLs, complex integrations or several languages, audit those requirements and rewrite the scope before quoting. Agree which pages migrate, who approves redirects and who owns the launch decision.

Tips for winning this kind of proposal

  • Open with a concrete problem from the current site, such as a hard-to-find enquiry form, and connect the redesign to that problem.
  • List the eight pages by name before approval; a page count alone does not distinguish a simple contact page from a complex service directory.
  • Ask for one decision-maker and consolidated feedback so the two design revision rounds produce decisions instead of conflicting requests.
  • Explain content readiness, platform fees and the 14-day defect-fix window before kickoff; distinguish launch corrections from future enhancements.

Frequently asked questions

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