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Shopify store setup proposal template

A Shopify launch proposal needs to connect storefront design with the operational details that let a customer complete an order. This Shopify store setup proposal template covers catalog planning, supported-theme customization, product import, store configuration and checkout checks. It gives the client a defined first release rather than an open-ended promise to build an online retail business. The base engagement covers up to thirty supplied products in one store, currency and language. Product SEO setup and a second thirty-product import pack are separate choices. Before quoting, review the actual catalog and shipping requirements: a clean spreadsheet and approved product images are very different inputs from scattered supplier files and unfinished descriptions.

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What’s inside

  • Shopify store setup for [Client name]
  • Why this project
  • What you get
  • Phased timeline
  • Project investment (USD)
  • Assumptions and what is not included
  • Payment terms
  • Ready to move forward?

Suggested pricing

Example library prices, not market rates. Adjust for your scope and costs; optional add-ons and taxes are excluded from the base total.

  • Store discovery and catalog planning

    $600.00

  • Theme customization and responsive design

    $1,200.00

  • Product import and store configuration

    $1,800.00

  • Checkout QA, training and launch

    $600.00

  • Product SEO setup

    Optional add-on

    Metadata and collection descriptions for the 30 scoped products.

    $650.00

  • Additional 30-product import pack

    Optional add-on

    Import a second batch from your cleaned spreadsheet; photography and copy excluded.

    $450.00

Base total$4,200.00

When to use it

Use this template for a retailer launching a focused catalog on Shopify with a supported theme. The five-week outline moves from catalog discovery to design, configuration, test orders and a recorded management handover. It is not a custom commerce platform specification. ERP integrations, custom apps, marketplace connections and ongoing merchandising fall outside the listed scope. Confirm who supplies product information, tax advice and shipping rules, and who can authorize payment-provider settings. If subscriptions, several markets or unusual fulfillment rules are essential, investigate them before retaining the sample estimate or launch date.

Tips for winning this kind of proposal

  • Attach a catalog checklist covering variants, images, descriptions and collection assignments; agree how incomplete records affect the import deadline.
  • Name the supported theme and distinguish styling its existing features from developing a custom feature or purchasing an app.
  • Define launch checks around real buying journeys, including shipping choices, checkout and order notifications, rather than approving the homepage alone.
  • Separate your project fee from Shopify, theme, app, domain and payment-provider charges so the client understands ongoing operating costs.

Frequently asked questions

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